Understanding the digital landscape of the sex industry.

I had access to user research, user interviews and feedback, user personas, and information about the POP user base – their needs, desires, concerns about current platforms they're using, and their expectations for the new platform. I discussed with the team and asked lots of questions to get a better understanding of the landscape.
These are some of the key issues that sex workers face in the digital landscape and the solutions they need:

● Censorship, shadow bans, outright bans, and account deletions from various digital platforms = They need a trusted platform and team that fully support sex work from the get-go.
● Other platforms don't encourage creators to support each other = They need a tool that creates opportunities for collaboration.
● Payment censorship from traditional finance companies, although the payment is consensual from their customers = They need an honest, transparent, and fast payment processor. For this, the founding team chose to utilize the Solana blockchain.
● Lack of ownership of their content and risk of content reposting = They need a gated platform that values safety and ensures they know who purchases their content.
● Children gaining access to pornographic material due to lack of login oversight from current adult platforms = They need an age-gated platform.

I am aware that there are many more issues that sex workers face, but for this particular MVP, the team decided that these are the most important issues to address.

Translating insights into sitemap.

After synthesizing the initial insights, along with the feature analysis and requirements given to me, I created the MVP site map. Due to the adult nature of the product, I consulted with the company's legal team to ensure regulatory compliance and that all necessary disclaimers and disclosures were put in place.

User flow & Low Fidelity wireframe

Beginning to design

Next, I began crafting low-fidelity wireframes and user flows to combine a marketplace with social media for a fun and engaging shopping and content-consuming experience. I kept in mind that it needed to be convenient for creators to offer and upsell their content.

Onboarding

The company's goal was to onboard both crypto-native and non-crypto-native audiences, so it was crucial that non-crypto-native audiences felt comfortable downloading a crypto wallet. It was also essential that our audiences were comfortable with age verification, as the process required users to upload their ID card to confirm their age. While none of the user's information would be stored, other than the confirmation that the user is over 18 years old, the preconceived notion is often, "They are storing my information." To address this concern, we used concise language and lighthearted design to give users peace of mind.

personalized instruction for two kinds of audiences.

Branding and UI

For this part of the process, I had a logo and brand guideline to work with. The brand guideline includes the brand vision, personality, voice, and value.

"Brand Voice & Tone Characteristics: Playful & self-assured Punchy & vibrant Down-to-earth & approachable Honest & trustworthy Intentionally whimsical & unexpectedly seductive "

Although this is an adult product, the team is looking for a playful and clean aesthetic, combined with peach-themed puns. I presented the idea of utilizing cutesy graphic art, including girls and guys of different colors and sizes, signaling diversity and inclusiveness. My understanding of the millennial and early Gen Z Web3 clientele, who might enjoy this aesthetic, also pushed me in this direction. The idea was well received, and we decided to go with this design direction.

Hi-fidelity wireframe